The Le Chic story

Princesses, which girl does not dream away? You stuck in the past – and your daughter again today. At Le Chic we love princesses. Only we wonder: why are there always so few? For us, every girl is a princess. That is why we rewrite the story. Read along with our ode to all princesses. Because we see them everywhere, in every street.

What would your princess like to wear today?

“Today she plays, she dances, she climbs, she draws, she sings. She enchants us with her cheerfulness, her good ideas and her darling smile. She reminds us how important it is to pay attention to the world and each other. And that every day is a party.
If you want to see it.”